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Google to revamp ad policies after UK, big brands boycott

  Bloomberg Google, the primary revenue driver for Alphabet Inc., announced changes to its advertising policies after major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism. The US company said in a blog post it would give clients more control over where their ads appear on both YouTube, the ...

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Toshiba attracts more potential bidders for chips unit

  Bloomberg Toshiba Corp.’s memory chips business is attracting more potential bidders ahead of an end-March deadline, including Japanese government-backed entities, people with knowledge of the matter said. The Development Bank of Japan is considering a joint offer with US financial bidders, people familiar with the matter said, asking not to be identified discussing a private matter. The electronics conglomerate ...

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Ericsson tries to avoid patent war by publishing rates for 5G

  Bloomberg Ericsson AB has taken the unusual step of publicly setting a price tag on what it will cost to license the telecommunications company’s technology for the next generation of high-speed mobile phone networks. Ericsson said it will cap royalties at $5 per phone for higher-end handsets, though it would go as low as $2.50 for less expensive devices. ...

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