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WPP drops as major client Unilever slashes ad costs

  Bloomberg WPP Plc fell the most in a month after one of the advertising company’s biggest clients, consumer-product giant Unilever, said it would cut back on its marketing spending, fueling concerns about a broader ad-industry slowdown. Unilever, which sells Dove soap and Hellmann’s mayonnaise, will produce 30 percent fewer ads as part of a cost-cutting drive, Chief Financial Officer ...

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Monsanto earnings beat estimates as US seed sales climb

  Bloomberg Monsanto Co., the world’s largest seed company, reported record fiscal second-quarter earnings amid signs that US farmers are preparing to sow record acreage with soybeans this year. Profit excluding one-time items was $3.19 a share in the three months through February, St. Louis-based Monsanto said in a statement, beating the highest of 16 analysts’ estimates compiled by Bloomberg. ...

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Kraft’s failed bid jolts Unilever chief into protective revamp

  Bloomberg Unilever Chief Executive Officer Paul Polman is channeling an aborted takeover coup by Kraft Heinz Co. into some shock therapy of his own. Acknowledging that the failed $143 billion bid had energized his company, Polman announced his most sweeping overhaul of the consumer-goods giant in a bid to protect its independence after being caught off guard by the ...

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