ABU DHABI / WAM The Abu Dhabi Department of Education and Knowledge (ADEK) has launched ...
Read More »WPP drops as major client Unilever slashes ad costs
Bloomberg WPP Plc fell the most in a month after one of the advertising company’s biggest clients, consumer-product giant Unilever, said it would cut back on its marketing spending, fueling concerns about a broader ad-industry slowdown. Unilever, which sells Dove soap and Hellmann’s mayonnaise, will produce 30 percent fewer ads as part of a cost-cutting drive, Chief Financial Officer ...
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