ABU DHABI/WAM H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region, ...
Read More »Risks of firms learning how consumers think
In recent decades, psychologists and economists have produced a flood of new findings about how human beings think and act. Those findings offer compelling lessons about how to change people’s behaviour. Governments have taken notice — and so has the private sector. There are terrific opportunities here, but also real risks. Behavioral scientists have established, for example, that people ...
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