ABU DHABI / AD MEDIA OFFICE The Sheikh Zayed Book Award (SZBA), organised by the ...
Read More »Risks of firms learning how consumers think
In recent decades, psychologists and economists have produced a flood of new findings about how human beings think and act. Those findings offer compelling lessons about how to change people’s behaviour. Governments have taken notice — and so has the private sector. There are terrific opportunities here, but also real risks. Behavioral scientists have established, for example, that people ...
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