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Risks of firms learning how consumers think

  In recent decades, psychologists and economists have produced a flood of new findings about how human beings think and act. Those findings offer compelling lessons about how to change people’s behaviour. Governments have taken notice — and so has the private sector. There are terrific opportunities here, but also real risks. Behavioral scientists have established, for example, that people ...

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Draghi’s right to keep his foot on the gas

  Since becoming president of the European Central Bank, Mario Draghi has rarely looked as relaxed as he did in Thursday’s press conference. It’s not hard to see why: The euro-zone economy is gathering speed, confidence is soaring, and unemployment is tumbling. The recovery is also spreading across the region, reducing the risk that some countries may need a different ...

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Microsoft’s black box magic works on investors

  Microsoft Chief Executive Officer Satya Nadella isn’t one for straightforward communications. On Thursday night, when analysts plied him with politely worded questions about the change in Microsoft’s business model, they were treated to classic bits of cryptic wisdom such as this one. To me, that’s why Azure is pretty strategic for us, not just for the attachment of high-level ...

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