Parag Shah, Founder and Partner at Amara Partners MUMBAI / GULF TIME Amara Partners, a ...
Read More »Coca-Cola wants to drive traffic to e-commerce
Bloomberg Coca-Cola Co., facing a world where consumers fill up Amazon baskets instead of grocery carts, is trying to raise its tech game. The 131-year-old beverage company is taking its understanding of driving real-life traffic to the world of e-commerce. That includes upping the appearance of its “digital shelf,†integrating with voice products like Amazon’s Echo, and adding impulse buy ...
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