ABU DHABI / AD MEDIA OFFICE The Sheikh Zayed Book Award (SZBA), organised by the ...
Read More »Unilever sees spurning of global brands spread beyond Asian market
Bloomberg The tide is turning against multinational brands, which have been losing market share to local products not just in Asia’s emerging markets but also in the US and Europe, according to Anglo-Dutch consumer goods giant Unilever NV. “Consumers are changing, not craving for global brands just for the sake of it,†said Hemant Bakshi, president director of Unilever Indonesia, ...
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