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Norwegian braves Argentina’s meltdown to start $18 flights

Bloomberg Argentina’s peso is slumping and the economy can’t catch a break. Norwegian Air’s mostly shrugging it all off to offer plane tickets starting at $18. The company is betting that a weaker peso will attract foreigners and a recession at home will boost domestic travel, said Ole Christian Melhus, chief executive officer of the Argentine unit, in an interview. ...

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Zara sets goal to sell clothes everywhere as Amazon encroaches

Bloomberg Spain’s Inditex SA plans to make clothes from its Zara label and other brands available online anywhere in the world within two years, aiming to become one of the first truly global clothiers as Amazon.com Inc. encroaches into fashion. “We want to make our fashion collections available to all our customers, wherever they are in the world, even in ...

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Kaepernick campaign created $43mn in buzz for Nike

Bloomberg The controversy surrounding Nike Inc.’s new Colin Kaepernick ad can’t be a surprise to the sportswear company. And in spite of the backlash, it’s probably pretty good for the brand. In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral ...

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