Bloomberg Canadian discounter WestJet Airlines Ltd. is arming itself for more fare wars by planning to start an ultra-low-cost carrier to fend off domestic upstarts. Service is expected to begin late this year with a fleet of 10 Boeing Co. 737-800s in ‘high density’ configuration, Calgary-based WestJet said in a statement. The venture will aim to offer “no frills, …

  Bloomberg After seven months of work, the biggest digital advertising companies think they have a solution to the existential threat of consumers blocking online ads. Google, the biggest player in this world, is at the center of the plan, although the company and its partners are keen to present the initiative as a group effort. The Coalition for Better …

  Bloomberg After revolutionizing phones, Apple Inc. is testing self-driving cars and exploring augmented reality. Recent hires suggest the company is now also looking to the skies. The iPhone maker has recruited a pair of top Google satellite executives for a new hardware team, according to people familiar with the matter. John Fenwick, who led Google’s spacecraft operations, and Michael …