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‘Innovate, but don’t compromise on legacy’

  Sharjah / Emirates Business Striking a balance between innovation and ongoing customer support for legacy products is crucial to realizing success in a dynamic business environment, according to CEO of Emirates-based yacht and boat builder Gulf Craft. Speaking to a group of undergraduate business students at the American University of Sharjah, Erwin Bamps warned that brands which do not ...

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Effie ranks firms based on communication efficacy

  Dubai / Emirates Business Putting a spotlight on the marketing ideas that could work and encourage thoughtful dialogue about the drivers of marketing effectiveness, Effie Worldwide — a non-profitable organisation — has released an index ranking the companies, including UAE corporates, which are that creating the most effective marketing communications ideas around the world. “The Effies have been the ...

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Careers UAE 2016 attracts the ‘best’ at recruitment drive

  Dubai / Emirates Business The 16th edition of Careers UAE, a strategic platform to facilitate successful engagement between public and private sector organisations with UAE national candidates at all levels of qualification, is opening its doors this year on May 16-18 at Dubai World Trade Centre (DWTC). Following last year’s successful debut of the Lami3 recruitment and training initiative, ...

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