Cal Wong SPECIAL TO EMIRATES BUSINESS Over the past two years, Chinese firms have been snapping up stakes in big name global sports teams including Inter Milan, Atletico de Madrid, The World Triathlon Corporation and its Ironman brand, Manchester City, and Yokohama Marinos, to name a few. But what is driving this rush in sports investments? The government is ...

  Sunaina Rana / Emirates Business As digitalisation penetrates into almost every sector around the globe, companies in the MENA region are leaving no stone unturned to grab their space in the online world. Google Analytic estimates that MENA consumers are now relying more on their brands’ digital messages than before, to guide them through a purchase journey. It points ...

  ALKESH SHARMA / Emirates Business In a bid to tackle the crisis situation hovering over the Middle East’s mobile phone industry, vendors have strategically shifted their focus to low to mid-range devices. To beat the market plummet, they are offering consumers mid-range mobiles, falling in the price bracket of AED500 to AED800. Market reports say that most of the ...