Dubai / Emirates Business SMEs in the United Arab Emirates and the Middle East can and should do more to utilise digital marketing as an effective tool to promote their business, says Naufel Vilcassim, Professor of Marketing, London Business School. “Traditional marketing used by big firms — newspaper and TV adverts, billboards, sponsorship — is very expensive for the ...

  Dubai / Emirates Business Ducab, the UAE-based leading manufacturer of high-quality cables and cabling products, is playing a prominent part in the growth of the UAE as an incubator of innovation and future technology, by supplying the ‘Office of the Future’ with approximately 10km of cables and wires. Owned equally by Investment Corporation Dubai (ICD) and Abu Dhabi’s Senaat, ...

  Abu Dhabi / Emirates Business Al Hilal Bank concluded its ‘Together for the Month of Giving’ campaign as part of its “Joud bil Khair” (Do Good) program. The bank conducted a number of visits that helped spread joy and happiness and reinforce the values of caring, tolerance and giving within the local community. Under this campaign, a ‘Suhour’ event ...