ABU DHABI / AD MEDIA OFFICE His Highness Sheikh Khaled bin Mohamed bin Zayed Al ...
Read More »US presidential campaign ads are losing clout
Even during the presidential primaries it was obvious that traditional TV advertising wasn’t working as well as it once did: Four Republican candidates were outspending Donald Trump but losing to him, and Bernie Sanders spent more on TV spots than Hillary Clinton. Now, with the general election campaign in full swing, the efficiency of TV ads remains in doubt. ...
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