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Max goes digital, transforms the customer experience

  Dubai / Emirates Business MAX, the largest value fashion brand in the region, has recently undergone a digital transformation to simplify and enhance the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of innovative services that continue to build on its regional success. Starting with a single store in the ...

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Boeing, Airbus brace for slowdown as jet-buying binge nears end

  Bloomberg The unprecedented jetliner shopping spree that’s spanned more than a decade is drawing to a close. That’s bad news for Boeing Co. and Airbus Group SE, which face slowing jet sales and the highest level of airplane-delivery deferrals in at least 15 years. Unlike past retrenchments triggered by terrorism or recession, demand has also been hurt by the ...

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Balancing ‘real life’ through games

  Hamburg / DPA Many bookworms baulked when singer-songwriter Bob Dylan was recently awarded the Nobel Prize in Literature. But the highbrow position traditionally occupied by authors is now also being encroached upon by computer games designers, who are challenging traditional forms of storytelling and breaking the boundaries of narrative. One of these is Jan Mueller-Michalis, also known as Poki, ...

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