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Coca-Cola wants to drive traffic to e-commerce

Bloomberg Coca-Cola Co., facing a world where consumers fill up Amazon baskets instead of grocery carts, is trying to raise its tech game. The 131-year-old beverage company is taking its understanding of driving real-life traffic to the world of e-commerce. That includes upping the appearance of its “digital shelf,” integrating with voice products like Amazon’s Echo, and adding impulse buy ...

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Airlines make a lot of money on ‘three industries’

Bloomberg There’s some simple math when it comes to airfares: the higher the price, the bigger the profit. And the most expensive tickets tend to be those sold at the very last minute—specifically those picked up by business travellers with schedules dictated by sudden deals and unexpected client meetings. And not coincidentally, these fares are usually paid for by the ...

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Amazon’s cashierless store almost ready for prime time

Bloomberg For the past year, Amazon employees have been test driving Amazon Go, an experimental convenience store in downtown Seattle. The idea is to let consumers walk in, pick up items and then pay for them without ever standing in line at a cashier. Amazon is vague on the mechanics, but the store relies on a mobile app and some ...

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