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NMC’s media strategy to promote reading

ABU DHABI / WAM Underlining its support to the National Reading Strategy, which extends through 2026, and as part of the month of reading, the National Media Council (NMC) has launched a media strategy for reading, with the aim of involving the media sector and enhancing its role in promoting and encouraging reading as a community habit and an integral part ...

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La Dolce Vita lands in Dubai

Dubai / Emirates Business At the Dubai International Boat Show 2018, Azimut Yachts launches its new La Dolce Vita 3.0 brand strategy in the UAE important market. Drawing on one of the masterpieces of Italian neorealist film, La Dolce Vita by Federico Fellini, Azimut Yachts presents a contemporary take on a lifestyle where luxury and joie de vivre, combined with ...

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DLD-IPA partnership offers a boost to Dubai’s realty sector

Dubai / Emirates Business Dubai Land Department (DLD) has partnered with the International Property Awards (IPA), a renowned international awards programme in the real estate sector, to establish a specialised branch of the programme in Dubai called the ‘International Property Awards Dubai’ (IPAD). Under the new partnership between the two parties, IPAD will become a state-of-the-art global real estate industry ...

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