Bloomberg Lyft Inc. is testing a subscription service in more than two dozen cites, hoping to lock in customers as competition with Uber Technologies Inc. heats up in the US. In recent weeks, the San Francisco-based company began experimenting with a variety of subscription packages, now available in 30 markets. Lyft President John Zimmer said he sees subscriptions as the ...

Bloomberg Alphabet Inc. is changing a closely watched measure of Google’s digital advertising business and adjusting how it accounts for some private stock holdings, a move that will make reported income more volatile. The main difference is in how Google discloses the performance of its Network business, which runs ads on thousands of third-party websites. This will no longer be ...

Bloomberg European Central Bank (ECB) Executive Board member Benoit Coeure said the trade spat picked by the US risks increasing the burden on central banks — as well as hurting the poor — by dimming global growth prospects. Protectionist sentiment has already “contributed to tighter financial conditions,” Coeure said at the Ambrosetti Forum in Cernobbio, Italy. “A ‘trade war’ scenario ...