Sunaina Rana EMIRATES BUSINESS Customer satisfaction is one of the key indicators towards running a successful business. It supports in measuring and maintaining a scoreboard for the work efficiency of the employees, and also helps in improving the output of the organisation. Genesys, a leading provider of omnichannel customer experience, reveals the attributes that could lead to the success …

  Our Correspondent EMIRATES BUSINESS Panasonic Marketing Middle East and Africa has unveiled its latest full-HD camcorder HC-PV100, that comfortably assists professional camera work with 3 manual rings, XLR mic/line inputs, and a 20x zoom lens. The HC-PV100 is packed with professional functions such as the 3 manual rings that finely control the focus, iris, and zoom, 2-channel XLR audio …

  Dubai / Emirates Business SMEs in the United Arab Emirates and the Middle East can and should do more to utilise digital marketing as an effective tool to promote their business, says Naufel Vilcassim, Professor of Marketing, London Business School. “Traditional marketing used by big firms — newspaper and TV adverts, billboards, sponsorship — is very expensive for the …