ABU DHABI/WAM President His Highness Sheikh Mohamed bin Zayed Al Nahyan has sent a message …
Read More »Digital, TV ad trends in focus at UBS conference
Bloomberg The growth of digital advertising and how it affects TV ads were key themes on the first day of the UBS Global Media and Communications Conference in New York. “Digital, particularly mobile, continues to take dollars away from print media as consumers use mobile apps and other outlets to consume content digitally,†Zenith said in its year-end forecast …
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