ABU DHABI / WAM Presight AI Holding, a company specialising in AI-powered analytics and big ...
Read More »Yes, Amazon advertising is just a toll in disguise
Investors are giddy about Amazon.com Inc.’s fast-growing pool of advertising sales, which largely come from merchandise sellers buying commercial messages to make their goods more prominent on Amazon’s website. Calling this “advertising†is true, but also a misnomer that leads investors to imagine a Google-like marketing machine inside Amazon. It’s not – or not yet, at least. Amazon’s advertising is ...
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