Bloomberg Lyft Inc. is testing a subscription service in more than two dozen cites, hoping to lock in customers as competition with Uber Technologies Inc. heats up in the US. In recent weeks, the San Francisco-based company began experimenting with a variety of subscription packages, now available in 30 markets. Lyft President John Zimmer said he sees subscriptions as the …

Bloomberg Alphabet Inc. is changing a closely watched measure of Google’s digital advertising business and adjusting how it accounts for some private stock holdings, a move that will make reported income more volatile. The main difference is in how Google discloses the performance of its Network business, which runs ads on thousands of third-party websites. This will no longer be …

Bloomberg European Central Bank (ECB) Executive Board member Benoit Coeure said the trade spat picked by the US risks increasing the burden on central banks — as well as hurting the poor — by dimming global growth prospects. Protectionist sentiment has already “contributed to tighter financial conditions,” Coeure said at the Ambrosetti Forum in Cernobbio, Italy. “A ‘trade war’ scenario …