Dubai Festival City arena events double

Dubai / Emirates Business

The Festival Arena by InterContinental at Dubai Festival City has already seen the number of events booked at the venue double from 2016 to 2017, as the venue becomes the go-to events space in the region.
In the first two quarters of 2017 it has hosted eight events including concerts, exhibitions and awards ceremonies, with a further ten shows contracted for the second half of the year, taking the total to 18, representing a 75% uplift year on year. Additionally, seven shows have already been contracted for the first half of 2018, including a stand-up comedy show by a renowned comedian.
The increase in events at the Festival Arena comes as the space confirms its position as one of the leading venues in the region, attracting several international events including UNITE with Tomorrowland. The world famous European festival brand, which makes its Middle East debut on July 29thand is set to be the event of the summer, will see more than 8,000 fans through the doors for 13 hours of electronic music, including a live satellite link to the mainstage at the festival in Belgium.
Sayed Tayoun, Area Director of Sales & Marketing at InterContinental Dubai Festival City said of the collaboration: “We understood the requirements of Tomorrowland and fully supported the international organiser’s aim to combine a profitable show launch with the high-spec aesthetics and technical necessities that mirror the main event.
“Our flexible 5,000m2, pillar-free, indoor space and 2,200m2 of outdoor space make it the ideal venue to host high caliber events such as this and we have opened the doors for additional support from local authorities and Dubai Festival City management to ensure a successful event. We look forward to welcoming many more editions in the future”.
The Festival Arena by InterContinental, which is located adjacent to Al Badia Golf Club within the Festival City precinct, has tie-ups in place with Festival City Mall to reflect the strategy and vision of the destination as a complete event and entertainment destination. The objective is to attract visitors and engage them in activation areas at the mall, to maximise the reach and the overall offerings of the on-site facilities and services. The Festival Arena will continue to attract international must-attend events of all types including exhibitions and entertainment shows.
“The Festival Arena will continue to attract international must-attend events of all types including exhibitions and entertainment shows, whilst the InterContinental will develop and enhance areas
to cater to all types of shows this year, and for many years in the
future,” explains Sayed Tayoun.