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DUBAI / Emirates Business
The Sharjah Ladies Club (SLC) concluded the third edition of its annual Ebriez Fashion Exhibition on Friday. Themed ‘Shop for Charity,’ the show enabled women to shop for stylish accessories before Ramadan and showcased the talents of designers. It also fulfilled an important charity function, with a portion of its proceeds going to The Big Heart Foundation, an organisation that supports refugees and people in need worldwide.
The three-day women-only fashion event featured a wide selection of the latest haute couture, accessories, gifts and signature styles showcased by an elite group of women entrepreneurs and designers. The show received a turnout of women from across the UAE.
Making a head start on Ramadan and Eid Al Fitr shopping, the women enjoyed the opportunity to purchase the latest fashions, including pre-owned luxury handbags, the proceeds from the sale
of which went to The Big Heart
Foundation.
Khawla Al Sarkal, Director General of Sharjah Ladies Club, said: “We were delighted at the resounding success by this year’s Ebriez Fashion Exhibition, which saw the participation of 33 exhibitors. The show formed part of Sharjah Ladies Club’s efforts to upgrade the role of women by providing them with a platform to showcase their talents.”
The women entrepreneurs who participated in the exhibition expressed their satisfaction with its results. Fashion designer Raghda Taryam, founder of Kanzi, a luxury women’s clothing brand, said: “I participated in this year’s Ebriez exhibition to showcase a diverse selection of embroidered abayas that bear my signature. I designed these garments with unique embroidery finishing, adding beauty to women’s appearance and giving them an elegant look.”
The exhibition also hosted designer Marwa Al Sanhouri, who showcased at her stand a collection of stylish leather handbags and shoes. Combining Emirati heritage and African motifs, Al Sanhouri’s leather bags are decorated with gemstones and pearls.
“I was delighted to participate in the Ebriez Fashion Exhibition, which provided support for women entrepreneurs and contributed to marketing and supporting their products. The show also provided women with an opportunity to gauge consumer tastes and communicate directly with them,†said Al Sanhouri.
Salam Al Yamani, founder of the Chic Turban brand, said that her participation in the Ebriez Fashion Exhibition allowed her to showcase her products, with her selection of accessories characterised by their distinctive colours. Laksh Fashion and Semi-Precious Jewellery Company took part in the fashion exhibition with a special stand that displayed a variety of traditional Indian costumes decorated with semiprecious stones studded manually, alongside a collection of gilded accessories designed in India.
The Naksha Style shop participated in the fashion charity event with a unique collection of handmade Palestinian embroidery products, home accessories and decorations. Sharjah’s Social Service Department also had a presence at the event, giving the opportunity for a number of Emirati families to display their products, including garments, perfumes, accessories and incense.
The Ebriez Fashion Exhibition
was sponsored by Bee’ah, Sharjah Environment Company and the strategic partners are Al Hilal Projects and
Gulf Trainer.