Changing lifestyles

Our Correspondent
EMIRATES BUSINESS

Nshama is a private developer of integrated lifestyle communities differentiated by its focus on offering distinct value propositions for aspiring home-owners. Bringing the expertise of project development professionals from around the world, backed by strong domain knowledge, Nshama aims to create elegantly master-planned neighbourhoods that are smart, interconnected, networked, tech-driven and
sustainable.
Nshama projects are truly self-contained and offer residents all their needs in close proximity. Its projects are differentiated at all touch points – from value to amenities, location and sustainability considerations. Investing in Nshama enables customers to shift their lifestyle from a predominantly rent-driven model to an own end-user home that is cost-competitive and a solid
investment for the family.
Town Square, Dubai’s first-of-its-kind smartly designed, stylish, green neighbourhood by Nshama, has won the prestigious Gold Nuggets 2016 Award for ‘Best International Site Plan.’
Fred Durie, Chief Executive Officer of Nshama, said, “Securing the Gold Nugget 2016, as we prepare to mark the first hand-over of homes next year, highlights our innovative approach to site utilisation to create a trendy neighbourhood. This adds to the ‘live at your price’ value proposition of the Town Square homes. Our goal is to offer a diverse choices of lifestyle amenities and leisure attractions in close proximity for our residents, and create added value for their investment in Dubai’s most sought-after affordable community.”
Town Square is anchored by a central square that is the size of 16 football fields.
A number of lifestyle choices await residents and visitors such as Vida Town Square Dubai hotel and a Reel Cinemas cineplex. Residents are also in easy access of a 2.5 million sq ft retail precinct featuring more than 600 stores and F&B outlets, green trails, outdoors sports courts and cycling tracks, among other amenities.
The site utilisation of Town Square takes into account the provision of day-care facilities, playgrounds, play zones for all ages, swimming pools, fitness centre, athletic spa, interactive water features, skate parks, playgrounds, adventure zones, modern medical facilities and splash parks.
Nshama’s communities will be incorporate green features from the design-phase development itself and will be the manifestation of master-architects specialising in smart, green, and environmentally-friendly architecture.
These communities will offer low energy lighting, smart metering, and micro-grid technology that will ensure clean energy, green lifestyle walkways, cycling trails, eco-trams, and personalized rapid transit systems that will make movement and commuting easier and more accessible.

SMARTER
DEVELOPMENTS
These communities will also have parks, health centers, malls, retail stores, restaurants, hotels, cafes, play areas, educational institutes and more. The community malls will be the ideal place for families and friends to socialise
and shop.

CONNECTED LIFESTYLE
Taking lifestyle to a whole new level, Nshama will develop 5G communities that will offer free Wi-Fi, fully FTTH linked, assuring seamless connectivity and high-powered living, where one’s choice of information and entertainment will be available 24/7.