Cathay Pacific to cut 6,000 jobs, close Dragon brand

Bloomberg

Cathay Pacific Airways Ltd will cut 6,000 jobs and close its Cathay Dragon brand, the South China Morning Post reported, as part of a strategic review to combat the deep damage caused by the coronavirus
pandemic.
The Hong Kong-based airline is expected to officially announce the plan after the market close on Wednesday, the newspaper said. It initially planned about 8,000 layoffs globally, but after government intervention reduced that to 18% of its
total workforce, including some 5,000 jobs in Hong Kong, according to the report.
The company, which posted a HK$9.9 billion ($1.3 billion) loss in the first half, has for months been working on the review that management presented to the board. Cathay said in September it wouldn’t survive unless it adapted its airlines for the “new travel market.” A Cathay representative didn’t immediately respond to requests for comment on Tuesday.
Cathay’s passenger traffic slumped as travel restrictions escalated and people refrained from flying, with numbers as low as 500 a day in April and May.
The company said it expected to operate at about 10% of pre-pandemic capacity for the rest of the year and well below a quarter in the first half of 2021. For September, passenger numbers were down 98.1% from a year earlier.
Cathay carried out a HK$39 billion recapitalisation plan that was completed in August and left the Hong Kong government with a 6.08% stake in the company and two observer seats on its board. In another effort to cushion the blow from the loss of passengers, the airline has been renegotiating aircraft deliveries from Airbus SE and Boeing Co.
Cathay already introduced an unpaid leave program for staff earlier in the year as monthly losses climbed to as much as HK$3 billion, and trimmed salaries and closed crew bases overseas. Chairman Patrick Healy said in August that those cost control measures wouldn’t be enough.
The company was struggling with losses before the pandemic as anti-government protests in Hong Kong led to a sharp reduction in traffic last year and a change in management. Then Covid-19 erupted, thrusting the airline into what Healy described as the most challenging period in its history.
The latest development comes as Hong Kong said its jobless rate rose to a 15-year high of 6.4% in the July-September period as the economy remained stuck in recession. That reading was worse than the 6.2% median estimate from economists surveyed by Bloomberg. Travel, hotels, retail and restaurants have been
particularly hurt as the government keeps strict social-distancing measures in place, including limiting public gatherings to four people. Cathay Pacific is one of the city’s biggest employers.