BenQ strengthening retail presence in the UAE

ALKESH SHARMA / EMIRATES BUSINESS

Building on strong sales performance in the UAE in 2015, BenQ Middle East & Turkey, the renowned provider of digital lifestyle products and global DLP projector leader, has strengthened its presence in the UAE by opening two new shop-in-shop concepts.
“2015 was a strong year for us in the UAE where we experienced 30 percent growth over the past year. We are now focussed on strengthening our retail presence with shop-in-shop concepts that give our customers a chance to view our entire range of gaming monitors and projectors under one roof,” said Manish Bakshi, Managing Director of BenQ Middle East & Turkey, while commenting on the innovative shop-in-shop concepts.
These two new shop-in-shop concepts were opened by Jeffrey Liang, President BenQ Asia Pacific. The two new locations are at Royal Focus Computer Trading LLC at Al Ain Centre in Bur Dubai; and Zenith Technology Co Ltd at Dragon Mart; in the presence of senior officials from BenQ and the respective companies.
“Both Royal Focus Computer Trading LLC and Zenith Technology Co Ltd are our trusted reseller partners in the UAE; and we are excited about this new venture with them,” pointed out Bakshi.
This technology giant is offering a broad range of gaming monitors for FPS and RTS on PC or console. BenQ gaming monitors are the official gaming monitors of the professional gamers and gaming enthusiasts worldwide.
BenQ is known for its innovations worldwide. For example, BenQ’s all new, best-of-the-best BenQ XR3501 curved gaming monitor lets the gamer immerse himself completely in any racing game, with a massive 35” curved display featuring the best color graphics, 2000R ultra curve all-covered field of vision and 2560×1080 resolution.
BenQ is also known for its wide range of DLP projectors for business, education, home theater and home entertainment.
The company offers projectors of various sizes suitable for classrooms, conference rooms, and auditoriums. It was the first company to produce DLP projectors with lens-shift technology and was also one of the first companies to produce 1 pound micro-portable projectors.
Founded on the corporate vision of ‘Bringing Enjoyment ‘N’ Quality to Life’, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives.
“To realise this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning,” said a senior official of BenQ in Dubai.
Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions.

Going Sturdy
BenQ Group is an over $22 billion powerhouse comprised of over 15 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees.
Each Group member is a recognised leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialisation to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivalled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service.
The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.

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