Bankrupt Alitalia all set to launch new uniform

Bloomberg

Alitalia SpA, the bankrupt Italian airline searching for a rescuer, will get new uniforms designed by
one of Italy’s most prominent
stylists, the second re-branding in two years.
The airline, which is on state support, said that Alberta Ferretti will renew the company’s look “to ensure that all personnel, both ground and flight staff, is comfortable in each working environment and throughout any season.”
The design collaboration comes at no cost to Alitalia, the carrier said in a statement.
This is the second time in as many years that Italy’s main carrier is re-designing its clothing line.
The previous collection, designed by Ettore Bilotta, was presented in June 2016 and inspired by 50s and 60s style.
The Rome-based airline company was declared insolvent on May 11 after losing 205 million euros ($243 million) in the first two months of the year and is currently in talks with a number of foreign investors interested in acquiring parts of its business.
The state extended the deadline for bids to April from November and agreed to pump an additional 300 million euros into the airline through a bridge loan to keep
it afloat.
Deutsche Lufthansa AG, EasyJet Plc and Cerberus Capital Management LP are among the entities that have reportedly shown interest. This is the second time in a decade that Alitalia has sought to attract
an international partner after filing for bankruptcy.