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Bloomberg
Amazon.com Inc will supplant Walmart Inc as the biggest US retailer by 2025, according to a new report, suggesting the e-commerce giant has too much momentum for Walmart to stop despite big investments in its own e-commerce offerings.
By 2025, US shoppers will buy $632 billion worth of products at Amazon and retail afflilites including Whole Foods Market, surpassing Walmart’s $523 billion, according to the report by Edge by Ascential, which measured the value of all goods sold by each company online and in stores with the exception of gasoline.
To assess the relative size of Amazon and Walmart, Edge used gross merchandise volume, which measures how much money shoppers spend at each company. Traditionally company size is measured by comparing revenue, but doing so in this case doesn’t capture full picture because the companies have different models.