Aldi becomes fourth biggest grocer in UK 

Bloomberg

Aldi has become Britain’s fourth largest supermarket for the first time, overtaking Wm Morrison Supermarkets Plc to gain 9.3% of the country’s grocery market.
The German discounter’s market share climbed 1.2 percentage points in the 12 weeks to September 4, retail data company Kantar said.
Brits have been turning to cheaper outlets and own-brand labels amid the country’s worst cost-of-living crisis in decades. Grocery price inflation struck a record high of 12.4% in the last month, according to Kantar.
It’s the first time a discount supermarket chain has infiltrated the so-called big four
supermarkets in the UK, with Tesco Plc, J Sainsbury Plc and Asda remaining in the top three spots.
Tesco’s market share slipped from 27.4% to 26.9% a year earlier, Sainsbury’s went from 15% to 14.6%, and Asda from 14.4% to 14.1%.
Though both the German discount supermarkets, Aldi and Lidl, only entered the UK market in the 1990s, they gained market share during the financial crisis and are making further leaps as inflation eats into the pockets of British consumers.
“The rate at which food and drink prices are increasing continues to accelerate,” said Fraser McKevitt from Kantar, adding that the typical annual grocery bill would have risen £571 ($670) in the last year unless people changed their shopping habits.