Al Wahda Mall recognized for its innovative initiatives

Abu Dhabi / Emirates Business

The International Council of Shopping Centers (ICSC) announced the winners of the 2016 Middle East and North Africa (MENA) Shopping Centre and Retailer Awards, recognizing the region’s most innovative shopping centers for outstanding achievement in retail, retail store design, design and development, and marketing. ICSC has named Al Wahda Mall, Abu Dhabi an Iconic landmark & favorite shopping destination located in the heart of Abu Dhabi city as a Gold Award winner in the New Media Excellence under the Emerging Technology category and a Silver Award winner in the NOI Enhancement Excellence under the Leasing category.
Commenting on win, Nauman Mohammad Thakur, General Manager, Al Wahda Mall said, “We are extremely overwhelmed on being recognized Year-on-year for our innovative offerings at the Al Wahda Mall. The mall is continually on the lookout to offer its visitors with exclusive solutions and at the same time guarantee maximum exposure and visibility for the retailers at the mall.”
Adding to this, Nauman commented on the Gold award, “Recently this year we introduced to our mall goers one of its kind Hitech Virtual Interactive Wayfinding Solution Technology, making us the first mall in the region to offer a directory of this high detail. Al Wahda Mall’s Wayfinding Technology offers visitors an interactive store directory, interactive customer engagement portal, whilst creating opportunities for more advertising revenues at the mall.”
“Another of our new addition to the innovative offerings is where Al Wahda Mall identified the introduction of the Sports lounge to be a new avenue for revenue resource whilst strategically converting an inactive lobby area of the lower basement of parking floors, thereby offering to mall goers more than just a shopping experience. The Sports Lounge promotes a healthy community spirit and we are delighted to
be recognized with a Silver award for this
initiative”, he added.