Al Masaood opens first retail concept Nissan showroom in the region

ABU DHABI / Emirates Business

Al Masaood Automobiles Company, the exclusive distributor of Nissan vehicles in Abu Dhabi and Al Ain, has inaugurated its highly anticipated Nissan Retail Environment Design Initiative “NREDI” in the presence of His Highness Sheikh Nahyan bin Hamdan Al Nahyan at the grand reopening of its Khalidiya Showroom.
At the event, the distributor also launched the latest 2018 Nissan X-TRAIL, which has undergone a distinctive and robust redesign and includes enhanced practicality and new technology.
The “NREDI” automotive retail concept aims to enhance the experience of customers by equipping the showroom with state of the art visual and technological updates in all areas to allow future owners to get a full virtual experience of vehicles. Al Masaood Automobiles Company has invested to entirely renovate the 1,700 square-meter Nissan showroom, upgrading it to global retail standards, offering customers a relaxing atmosphere to explore up to 15 models on display.
The showroom also features digital interaction technology, modern interiors and geometric car displays, as well as visual transparency and a sense
of space.
Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles Company, said: “This inauguration is a very proud moment for us, as we are the first Nissan distributor to launch the NREDI showroom experience in the Middle East. With this launch, we are demonstrating our confidence in the Abu Dhabi market and our plans to build on our success and strengthen our presence in the automotive sector.”