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Abu Dhabi / WAM
The Abu Dhabi Convention Bureau’s United Kingdom team concluded a month of special events targeting the business travel market to promote the emirate as a leading event and incentive destination.
The promotion kicked off with an event in partnership with Jumeirah Hotels and Etihad Airways, attended by Sulaiman Hamid Almazroui, UAE Ambassador to the UK. The event allowed 24 MICE buyers to meet with senior Abu Dhabi Convention Bureau representatives and stakeholders, whilst receiving a destination update on new attractions, hotels and event spaces.
The Bureau team then attended a UK sales mission with Abu Dhabi National Exhibition Company (Adnec) and Hala Abu Dhabi, meeting with event buyers in London, Bournemouth and Manchester, providing an overview of the role the Bureau can play in bringing events to the emirate.
The UK market is the third largest for Abu Dhabi, registering a six percent rise in 2018 from 2017 figures to more than 277,000, ensuring the market remains the top European source market.