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ABU DHABI / WAM
The Abu Dhabi Business Events Week (ADBEW) is returning on 26th and 27th September at Manarat Al Saadiyat, once again bringing together leading experts in the meetings, incentives, conventions, and exhibitions (MICE) industry from around the Mena region.
Launched by the Abu Dhabi Convention & Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the event provides a platform for MICE industry leaders and practitioners to learn, innovate and collaborate via panel discussions, workshops, and networking sessions.
The two-day event will cover a wide variety of industry topics and trends, including event bidding strategies, digital disruption, and sustainability.
The ADBEW 2022 Advisory Committee, consisting of key MICE stakeholders, has been co-creating the forum’s programme with ADCEB, ensuring discussions are relevant and actionable.
Key associations from the events industry, namely the International Congress and Convention Association (ICCA), Society for Incentive Travel Excellence (SITE), UFI The Global Association of the Exhibition Industry, Professional Convention Management Association (PCMA), and the International Association of Exhibitions and Events (IAEE) will be attending to offer their perspective on the state of the industry.
Mubarak Al Shamisi, Director of the ADCEB, said, “Business events generate immense value and opportunities for the destination and the entire tourism ecosystem.