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ADAI (Art Data & Advisory Interface), a pioneering cultural digital platform, pre-launches in Abu Dhabi, setting a new benchmark for how the world discovers, collects, and invests in art from the Middle East and North Africa. Blending AI-driven insights with curatorial expertise, ADAI aims to reshape the global art ecosystem by introducing transparency, trust, and innovation to the region’s cultural landscape.
The pre-launch took place on the evening of November 20, 2025, during an exclusive art and design exhibition titled Formal Perspectives, curated by Khawla Art and Culture. Hosted on Jubail Island, Abu Dhabi, the event transformed a private residence into an immersive, multi-sensory cultural experience. The exhibition explored the dialogue between physical artistry and digital innovation, presenting a curated selection of contemporary artworks, collectible design pieces, and sensory installations that redefined how audiences engage with creativity today.
Founded to empower artists, collectors, and galleries alike, ADAI offers verified market data, personalized consultancy, and curated access to regional and international art. Its mission is to connect MENA art with the world through a trusted, digital ecosystem that unites data, culture, and human creativity.
“ADAI was born from a belief that the MENA art deserves to be seen, understood, and valued on a global stage,” said Rayan Hakki, the CEO of ADAI. “Our mission is to make the region’s art ecosystem more discoverable and investable, combining data, technology, and human expertise to empower collectors and artists alike. Launching ADAI reflects our commitment to cultural innovation rooted in authenticity.”
Participating artists included regional and international artists and designers such as Paulin Paulin Paulin (French Design Studio), Lee Ufan (Korea), Helen Khal (Lebanon), Hussein Madi (Lebanon), Sarah Al Mheiry (UAE), Abdullah Al Othman (KSA), Ettore Spalletti (Italy) Juma Al Haj, (UAE), Fatima El Hajj (Lebanon), Lamees Akkar, (Syria), Omar Al Gurg (UAE), Missak Terzian (Armenia–Lebanon), Sarah Morris (USA), Samia Halaby (Palestine-USA), among others.
Through its triad of services, Marketplace & Database, Art Consultancy, Cultural Concierge, and ADAI for Galleries, the platform provides AI-enabled discovery tools, independent strategic guidance, and global visibility for regional creators. By merging intelligent technology with cultural expertise, ADAI bridges the gap between the MENA art scene and global markets, offering a new model for art investment and appreciation.
The ADAI pre-launch week unfolded from November 19 to 23, 2025, featuring a dynamic program that celebrated art, design, and innovation. The pre-launch dinner on November 20 marked a highlight of the event, bringing together 100 guests for an evening of performances and artist interactions. As part of its broader cultural programming, ADAI hosted special partnership days with NOMAD, the leading design fair making its UAE debut in 2025. The collaboration featured the Design and Dialogue talk with Benjamin Paulin and distinguished guests, alongside a cocktail reception, panel discussions, and live evening gatherings, reinforcing ADAI’s commitment to fostering creative exchange and connecting global cultural networks.
The private launch gathered over 500 VIP guests, including leading figures from the art and design sectors, as well as collectors, curators, and cultural leaders from across the region. The evening celebrated ADAI’s vision to build a data-driven and human-centered art ecosystem that honors heritage while embracing the future of creativity.