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DUBAI / GULF TIME
Joe & The Juice is taking its menu to the next level with THE STEAK—a bold, protein-packed sandwich created in collaboration with NBA superstar Kevin Durant. Designed for those who push limits both on and off the court, THE STEAK is the brand’s first sandwich to deliver over 30g of protein, making it the ultimate go-to for fueling an active lifestyle.
Crafted with lean, high-quality steak, fresh rocket, ripe tomatoes, and rich ana Gadano/Parmesan, the sandwich offers the perfect balance of protein, fiber, and healthy fats, ensuring both flavor and function in every bite. Whether you’re hitting the gym, grinding through a workday, or just craving a satisfying, nutrient-rich bite, this sandwich delivers the energy you need to perform at your best.
As one of the greatest basketball players of all time, Durant knows that peak performance starts with proper nutrition, and this collaboration embodies his commitment to excellence, health, and inspiring the next generation. More than just a meal, THE STEAK is a statement—about fueling greatness, embracing discipline, and striving for the best in every aspect of life.
Launching on April 2 at Joe & The Juice locations worldwide, THE STEAK isn’t just a sandwich—it’s a movement.