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Al Islami Foods, a UAE pioneer in the wholesome food products sector and a global leader in halal poultry and meat products, is excited to announce the launch of its latest innovation: ‘Chappati and Malabar Paratha’—a convenient, nutritious, and flavourful addition to its expanding carbohydrate product range.
Designed for health-conscious consumers seeking a balance of taste, nutrition, and convenience, these new offerings are 100% vegetarian, ready in just 3 minutes, and contain zero trans-fat, aligning with the brand’s commitment to clean eating and wholesome nutrition. Made with the finest ingredients, the frozen chappati and paratha promise the same quality and freshness that the company’s products are known for; it is also suitable for vegans and vegetarians.
The introduction of Chappati and Malabar Paratha addresses the increasing demand for quickly ready and nutritious food. One of the staple items in the households of Indian sub-continents that constitute up to 70% of the UAE population is chappati and paratha, which is the biggest category in the frozen dough market in the region.
“Convenience is the main driver for predicted growth, with consumers increasingly looking for ready-to-prepare meals that can save time in their busy lifestyles. With ‘Chappati and Malabar Paratha,’ we are redefining fast, healthy, and clean eating. These are not just quick meals but a manifestation of our promise of ‘Healthy and Real Halal Food,’ wherein every ingredient is thoughtfully chosen to give families the best in taste, nutrition, and purity. This launch marks another step toward our mission of making the Halal way of life more accessible and enriching,” commented Zubair Ahmed, Marketing Director of Al Islami Foods.
The new Chappati & Malabar Paratha are available in major supermarkets across the UAE during Ramadan and will expand regionally over time.
A leader in Halal Foods for five decades, Al Islami Foods is an Emirati brand with an unrivalled global presence that embodies the principles of quality and innovation. The brand has been recognised as one of the top halal brands globally, securing a coveted position among the Top 5 Halal Products Companies in the Organization of Islamic Cooperation (OIC) in 2023, and was awarded the prestigious title of iHalal Brand of the Year in 2021.