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Playbook, the UAE-based lifestyle platform offering live F&B and leisure experience listings, is set to expand into the UK market, launching with 200 venues in London by April 2024, and a further 2,000 venues in the second quarter of the year. The initial partner brands will be at and around the city’s entertainment district, Covent Garden, with future expansion plans into 18 UK cities over the next two years.
Showcasing 50,000+ consumers, 4,000+ food and drink offerings, 2,000+ trending bars, restaurants, and hotels, and 200+ monthly campaigns from partner brands, Playbook features global brands such as Pizza Express, Hilton Hotels, and Marriot Properties. In the UK this includes partnerships with TGP International, including venues such as Pivot Bar & Bistro, El Ta’koy – both at Covent Garden, Assembly Mezze and Skewers, located inside of the iconic Harrods, and by the award-winning chef Athanasios Kargatzidis.
Offering experiences across food, drink, fitness, and leisure, Playbook is a free platform for consumers, providing them with consistent value for money and the most up-to-date deals from some of the UAE’s most prestigious venues. The seamless, unique, and data-driven concept features advanced filters and search capabilities, allowing users to easily find exactly what they are looking for across trending, verified, and geo-located F&B and hospitality outlets. On the corporate end, brands are placed in front of targeted customer audiences, in real time.
“We are excited to expand into the UK over the next two years, launching so many venues, and rapidly scaling the business. Based on our success locally, our ultimate vision is to give customers globally, access to real-time F&B and hospitality outlets and internal offers, at the touch of a button,” said Joshua Ashley-Collins, CEO & Co-Founder, Playbook.
With a proven track record and success locally in the UAE, the company aims to scale to multiple markets starting from the UK, and further revolutionise current consumer habits for finding every city’s best F&B offers.
For more information about Playbook, please visit www.my-playbook.com/ or follow them on socials to keep up with the latest news @playbookuae on Instagram, and theplaybookme on LinkedIn. To download the app, visit the App Store and Google Play Store.