Thai tourism tally beats target by 15% on year-end travel rush

Bloomberg

Thailand will exceed its most-recent target for foreign tourist arrivals by about 15%, buoyed by a year-end rush of visitors from Europe and the United States, according to the government’s tourism agency.
At least 11.5 million international travellers will come this year, compared to a target of 10 million, according to Yuthasak Supasorn, governor of the Tourism Authority of Thailand. The nation already recorded 10.9 million foreign arrivals through December 20, with a rush of people expected in the final days of 2022, he said.
Thailand’s foreign-arrival number has picked up since mid-year, as almost all Covid-related restrictions have been lifted, giving a boost to Southeast Asia’s second-largest economy.
About 12% of the country’s gross domestic product came through foreign tourism before the pandemic, according to government data.
Revenue from the tourism sector, including domestic travelers, will reach 1.5 trillion baht ($43 billion) in 2022, about half the pre-Covid level, Yuthasak said. That number will be seen from international visitors alone next year, with the sector expected to deliver 2.38 trillion baht in 2023, including activity among Thais, he said.
The tourism agency kept its target for foreign visitors in 2023 unchanged at 20 million — half the record tally in 2019. Thailand’s top markets this year have been Malaysia, India, Laos, Cambodia and Singapore, Yuthasak said, adding that people from Europe and the US are rising up the ranks as they trade the cold winter for Thailand’s tropical climate.