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ABU DHABI / WAM
The Abu Dhabi Convention and Exhibition Bureau (ADCEB) has announced
that it won the ‘Best Marketing Destination’ award at the MICE China Forum and Awards.
Part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), ADCEB is the lead body overseeing and supporting the development and promotion of business events in the capital of the UAE.
The MICE China Forum and Awards is a renowned annual event hosted by a trade media company specialising in the MICE industry. The awards reward outstanding MICE destinations, hotel venues and MICE-related facilities, based on their respective marketing and sales performances in the previous year.
The ‘Best Marketing Destination’ award rewards organisations for their creative marketing approaches in promoting their respective destinations and offerings to MICE groups and professionals across China – a key market for the UAE capital.
“It is an absolute privilege to receive this award from MICE China. China is our top source market for MICE events, and we remain committed to sharing and diversifying our offerings to meet the demands of our clients and partners there,” said Mubarak Al Shamisi, Director at ADCEB. “We believe that this award is a testament to our commitment to continuously uplifting Abu Dhabi’s profile in the MICE sector, and we hope that our counterparts get to immerse themselves in the diverse set of exceptional experiences our destination offers at their next event.