Forever 21’s new owners in talks to keep ‘US stores’ open

Bloomberg

Forever 21 Inc’s new owners plan to keep most of the fast-fashion chain’s US stores open under a new chief executive officer in the coming weeks when it emerges from bankruptcy.
Owners Authentic Brands Group (ABG), Simon Property Group Inc and Brookfield Property Partners LP are talking with other landlords about keeping as many of its 448 US stores in business as possible, Authentic CEO Jamie Salter said in an interview. Forever 21 is interviewing three CEO candidates and will name a new one soon, Salter said.
Forever 21 filed for bankruptcy in September after struggling with large, expensive locations and losses in some international markets, while suffering from the same online competition that has forced US retailers to close thousands of stores in recent years. The new owners agreed to pay $81 million and assume certain liabilities as part of the purchase.
The company is planning to launch or expand wholesale lines in jewellery, footwear and handbags, Salter said. It’s also planning to expand the Riley Rose beauty brand. Salter envisions “multiple” collaborations with other brands, both his own and outside ABG.
“You could do a Juicy collab with Forever 21 in five minutes — it’s a perfect match. You could do Marilyn Monroe with Forever 21, you could do Elvis Presley with Forever 21,” Salter said, referring to other ABG brands.

Global Expansion
The new owners plan to keep the headquarters in Los Angeles and say they’ll work with new and existing partners to expand in Europe, South America, China, the Middle East and Southeast Asia. The company is also planning to convert stores in Latin
America, the Caribbean and the Philippines from company-owned to licensed partnerships. Forever 21 currently operates 145 stores outside of the US.
Salter said he’s considering opening shops in other retailers outside of the US — a model he’s employed following his purchase of Barneys New York Inc last year.
He’s also held discussions with the Chang family — which founded the chain more than three decades ago and built it into a mainstay in malls across America — about staying involved, though he made clear there’s nothing in the works.
The Forever 21 deal is a rare but not unprecedented foray into retail for its new owners. The trio teamed up to buy Aeropostale out of bankruptcy in 2016, and have since expanded the number of locations. While Salter has passed on many bankrupt retail brands in the intervening years, he said he got more intrigued as he dug deeper into Forever 21.