La Dolce Vita lands in Dubai

Dubai / Emirates Business

At the Dubai International Boat Show 2018, Azimut Yachts launches its new La Dolce Vita 3.0 brand strategy in the UAE important market. Drawing on one of the masterpieces of Italian neorealist film, La Dolce Vita by Federico Fellini, Azimut Yachts presents a contemporary take on a lifestyle where luxury and joie de vivre, combined with the Made in Italy ethos, represent the non-plus ultra of fine design and technological research. Every creation by Azimut Yachts is a concentration of innovation, care over comfort and unmistakably Italian style, the distinctive features
that have made yachts built at the shipyard famous the world over.
For years now, Dubai, and the Middle East in general have been an important market for Azimut Yachts: owners in the area are particularly fond of the Grande Collection, with 30% of the yachts in this line sold in the Middle East, where the brand’s turnover has tripled in the last five years. One demonstration of this is that the first hulls built of the new products announced for 2018, Grande 27 Metri and Grande 35 Metri, have been delivered to Middle Eastern customers.
Another factor is that the first unit of the Grande 32 Metri, model year 2019, which will be presented at the Cannes Boat Festival September 2018 and has been bought by its owner on paper, demonstrating his confidence in the brand, will be delivered to the same area. Azimut’s commercial success is also confirmed by the short term delivery plan, according to which one yacht a month is scheduled to arrive in the Middle East in the second half of the year.

“We are delighted to participate to Dubai International Boat Show, because we consider UAE a region with an extraordinary potential for growth – said Azimut Yachts CEO, Marco Valle. I had the chance to be a panellist in the International Superyacht Summit, organized in Dubai during the Boat Show, – continued Valle – and I am definitively convinced that the UAE have the perfect conditions to became a new superyacht hub: here people understand and appreciate luxury goods which entail innovation, craftsmanship and attention to details, almost tailor made, exactly as our yachts are.”
There are two main reasons for this success. It is driven by profitable collaboration with the Gulf area dealer Seas & Deserts, which offers customers an extensive and competent network of sales offices and technical assistance centers. On the other it is the result of Azimut Yachts’ ability to offer boats with that unmistakable Made in Italy allure, but adapted to satisfy the special needs of local customers in terms of their decor and in part of their layout, drawing on design and construction flexibility that is hard to find elsewhere on the market.